When in doubt or trouble, proclaim a higher social purpose. This seems to be the strategy of Yahoo, whose revenues were eclipsed by Google for the first time last quarter, and whose stock has been sliding southwards ever since. Gambling that the value of original online content will increase, Yahoo CEO Terry Semel has announced roll-outs of new features like Yahoo 360, which makes personal media sharing among users easier, and My Web 2.0, which encourages Yahooligans to mix and match blog posts and news stories, and share their new combinations with their friends.


